It’s hot dog season. Can the downward trend in wiener consumption be reversed?
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From June to September, when days are long and the dewy summer air is warm and full of promise, America enters a glorious time called peak hot dog season. Yet our love of hot dogs has been cooling recently, according to sales data from Nielsen.
If the trend can be reversed, it likely would happen around this time of year. In July, the country consumes one-tenth of the hot dogs eaten all year, which is why the month has been dubbed National Hot Dog Month. In honor of this dubious culinary holiday, here's everything you need to know about the hot dog business.
U.S. hot dog sales have struggled.
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Sales in dollar terms have increased about 2% over the last year, but that was due to higher prices and a shift to more costly premium hot dogs, according to Jonna Parker, director of account services at Nielsen.
In absolute numbers of wieners sold, it's a grimmer picture. "Retailers are selling less unit volume of hot dogs and have been since 2011," she said.
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