Don’t just click the big button that says unsubscribe — first, uncheck the smaller box to confirm that you really mean it.
It can take a while to muster up the energy to unsubscribe from a brand's promotional emails. When you finally do it, you want it to be fast and painless.
NBCUniversal
That's why the unsubscribe page for Madewell's emails is particularly infuriating.
jcrew / Via BuzzFeed News
You might quickly hit unsubscribe and close the window. But! That's not enough. Before pressing the big UNSUBSCRIBE button, you have to uncheck a box then hit the button.
Via BuzzFeed News
And it seems to be working....
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