Tuesday, 11 August 2015

Burger King Is Doubling Down On Chicken Fries

After relaunching the cult favorite that was discontinued in 2014, the company is launching a new version that “will make your mouth cry.”

Burger King

Burger King's recent relaunch of its cultishlty beloved Chicken Fries contributed to healthy sales growth of almost 7% in its most recent quarter. Now, the chain is expanding its chicken fry game with Fiery Chicken Fries, a spicy spin-off.

It's like the regular product but flavored spices "that will make your mouth cry," the company claims in a press release. (More on that later.)

With the launch of this spicy sequel, available for a limited time, Burger King appears to have expanded Chicken Fries into product with flavor extensions, which could help boost sales again if diners take an interest (just imagine all the possible future Chicken Fries).

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