Monday, 30 March 2015

"Home" Gives DreamWorks Animation A Much Needed Box Office Win

The film’s estimated $54 million opening weekend is the best news for the embattled studio in years.



DreamWorks Animation


For the first time in six years, DreamWorks Animation has a real reason to celebrate at the box office. The studio's latest feature Home opened this weekend with an estimated $54 million, vastly exceeding expectations. It's the best domestic opening weekend for DWA since the company switched its distribution deal from Paramount to 20th Century Fox in 2013, and it's DWA's best debut ever for an original title since Monsters vs. Aliens was released in late March 2009 with a $59.3 million (or $66 million, when adjusted for ticket price inflation) opening weekend.


Matched with the $48.2 million the film has made in foreign markets, Home has already earned $102.2 million globally. Its "A" grade from audience polling firm CinemaScore promises strong word-of-mouth, and it has no serious family film competition until May.


The good news could not come at a more necessary time for DWA. The studio has been plagued with a series of box office disappointments and outright flops, including 2012's Rise of the Guardians, 2013's Turbo, and 2014's Mr. Peabody & Sherman and Penguins of Madagascar. It is part of a general downward trend for DWA's domestic opening weekends and especially for its total grosses since the astronomic heights of 2004's Shrek 2, as the studio aggressively pursued sequels and spin-offs while increasing its production schedule to as many as three films per year.



Note: Does not include films produced by Aardman Animations and released by DWA.


Adam B. Vary for BuzzFeed / Via boxofficemojo.com



Note: Does not include films produced by Aardman Animations and released by DWA.


Adam B. Vary for BuzzFeed / Via boxofficemojo.com




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